Why Shopify Should Revert to the Old Analytics Dashboard Immediately

Since January, Shopify’s updated Analytics dashboard has disappointed merchants. Here’s why rolling back to the old version may be the smartest fix.

1. Old Analytics Was Reliable

The old dashboard provided clear, accurate reports all in one place. The new version splits key data across disconnected pages.

2. No Way to Filter Internal Visits

You and your developers are now counted as customers. These cannot be excluded, ruining data accuracy for sessions, conversions, and behavior.

3. Conflicting Metrics

One report shows add-to-carts, another doesn’t. Live view says checkouts are happening — even with zero site visitors. It’s a mess.

4. Support Is Ignoring the Problem

Merchants have opened tickets, only to have them closed without resolution. Shopify is not acknowledging widespread feedback.

Why Revert Back?